![]() Taos AER unites her background by drawing upon her artistic sensibilities and archeology roots. Kristine Keheley, who launched Vapour with Krysia Boinis in 2009, studied classical archeology and art at Dartmouth College before embarking on a beauty career that advanced clean beauty on both the brand and manufacturing sides of the industry. ![]() mini sizes of its lavender myrrh, palo santo blood orange and ginger grapefruit varieties for $12 each. I call it everyday elevated essentials or the utilitarian step to prestige.” Taos AER’s deodorants are available at Target, Anthropologie, Credo, The Detox Market, Follain and Aillea. “Consumers are championing a movement from personal care to lifestyle care, and that’s where Taos AER has a voice. and founding partner at Ancora, which invested in Vapour in 2018. ![]() Today’s consumer wants a higher level of experience,” says Lori Perella Krebs, former president of Frédéric Fekkai & Co. “What we see historically in deodorant and other commodity-type personal care products is they have been bought with little thought. Mini sizes are priced at $12, and 1.7-oz. The brand is available at Anthropologie, Credo, The Detox Market, Follain and Aillea as well. mini sizes: palo santo blood orange, lavender myrrh and ginger grapefruit. ![]() Born in 2017 as an extension of Vapour, Taos AER is separating from its parent to become a distinct personal care brand entering Target.Īt the massive retailer, which has amplified its aluminum-free deodorant assortment with the likes of Type:A, Art of Sport, Oars + Alps, Lavanila and Honestly Phresh, Taos AER is starting online with three scent variants of its natural deodorant in. ![]()
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